Projects

Project Overview

Wav3s is a Web3-native content promotion platform designed specifically for the Social-Fi ecosystem. It was built to solve a critical challenge in decentralized social networks: enabling creators and users to seamlessly execute paid visibility and engagement campaigns (Likes, Shares, Comments) across platforms like Farcaster and Lens Protocol.

The platform incentivizes content discovery by transforming traditional digital advertising into a rewarding, gamified experience for both promoters and consumers.

The Challenge

  • Rapid Execution: The startup required a fully designed product within a tight 1-month sprint.
  • Blockchain Complexity: Users needed to manage and deploy numerous tokens from different blockchains across fragmented social protocols without feeling overwhelmed by technical friction.
  • Building Trust Through Playfulness: Designing a financial/promotional tool that felt secure and trustworthy, while breaking away from dry, traditional DeFi interfaces to match the vibrant culture of Social-Fi.
Wav3s design system and components in Figma
Wav3s design system and components in Figma

UX Strategy & Design Decisions

1. Streamlined Token Architecture

To handle the complexity of multi-chain token routing, I implemented a strict, path-based filtering system. By utilizing progressive disclosure through simple dropdown menus, the interface abstracts the underlying blockchain mechanics. Users are guided through a clear, linear flow to select their promotion parameters, keeping the cognitive load minimal.

2. Y2K Aesthetic as a Trust Signal

Wav3s features a highly distinctive, playful, and cartoonish "Y2K-era" visual identity. While traditional fintech relies on austere minimalism to build trust, Web3 and Social-Fi audiences operate on different visual paradigms. I leveraged this vibrant aesthetic because it is deeply familiar to the target demographic; in this context, the playful UI acts as a native trust signal, dramatically lowering the barrier to entry for content promotion.

Technical Execution & Developer Handoff

As the sole designer working alongside a dedicated frontend developer, I led both the design and frontend UI strategy.

  • Unified Protocol UI: I designed a standardized interface that worked seamlessly across both the Lens and Farcaster APIs, accommodating specific token restrictions dynamically without requiring separate user flows.
  • Animation & Interaction: I utilized Jitter to prototype and hand off micro-interactions and animations, ensuring the playful brand identity translated directly into the live product.
  • Tech Stack Alignment: Components and design logic were structured for immediate integration into a React.js and Next.js environment, actively accounting for wagmi and web3auth constraints.
Wav3s home screen with active promotion campaigns

Outcomes

Wav3s quickly became a premier—and for a significant period, the exclusive—solution for paid content promotion and advertising within the Lens Protocol ecosystem. Following the initial 1-month sprint, the design foundation successfully allowed the development team to maintain and scale the product independently.

Links & Documentation