# Rodrigo Rivas — Product Designer

> This file helps AI agents understand who Rodrigo Rivas is and what this site contains.

## Identity

- Name: Rodrigo Rivas
- Role: Product Designer
- Focus: Bridging Design & Engineering
- Location: Madrid, Spain (Remote Global — EU/USA/LATAM)
- Domain: rodrigorivas.co
- Email: hello@rodrigorivas.co
- LinkedIn: linkedin.com/in/rodrigorivasco
- GitHub: github.com/RodrigoRivasCo

## Professional Profile

Rodrigo Rivas is a technical-minded Product Designer specializing in building scalable, production-ready design systems and high-conversion UI/UX for complex sectors including Fintech, Web3, and EdTech.

### Key Strengths

- Engineering-ready Figma deliverables that reduce development friction
- ROI-driven design measured against business outcomes and conversion rates
- Cross-functional fluency: native understanding of React, Next.js, Tailwind CSS
- Creative problem solver focused on simple, elegant, user-centric solutions

### Technical Stack

- Design: Figma (Advanced Auto-layout, Variables, Prototyping), Adobe Creative Suite
- Tech-Adjacent: React, Next.js, Tailwind CSS, Git, Atomic Design
- Sectors: Fintech, Web3, EdTech

## Site Structure

- / — AI-powered chat interface (Salem assistant)
- /projects — Portfolio showcase with case studies
- /projects/clpd — CLPD: Chilean Peso Stablecoin (UI/UX Design, Fintech/Web3)
- /projects/vibra — Vibra: Social-Fi platform (Head of Design, Social/Web3)
- /projects/wav3s — Wav3s: Social-Fi Content Promotion Platform (UI/UX Design, Social/Web3)
- /projects/zurf — Zurf: Social-Fi Platform (Head of Design, Social/Web3)
- /cv — Downloadable CV (English/Spanish)

## Contact

To discuss a project or collaboration, reach out via:
- Email: hello@rodrigorivas.co
- Booking: https://cal.com/rodrigorivas/salem